As one of the largest nonprofit academic health systems in the U.S., every achievement we pioneer, every milestone we reach and every hour we devote is one more step toward our purpose: making world-class care more accessible for our community, and our world. Join Cedars-Sinai! Discover why U.S. News & World Report has named us one of America’s Best Hospitals.
What you be doing in this role:
We are looking for a skilled Paid Search Strategist to elevate our paid search marketing. In this role, you will be required to develop, implement, manage, and analyze our paid search advertising. You will work on our marketing technology team, collaborating closely with our marketing, communications, and web teams along with partners and key collaborators to create campaigns that maximize online presence and conversions.
To ensure success as a Paid Search Strategist, you should be experienced at planning, designing, buying, and managing paid search marketing campaigns. You will be proficient in data analytics, meeting deadlines, communication and presentation, providing meaningful data-driven recommendations, and adhering to paid search and healthcare industry best practices. Key responsibilities include:
- Evaluates, analyzes and develops recommendations on strategy and business opportunities for Cedars-Sinai Health System based on media investment, expectations, outcomes, processes, and timelines.
- Identifies and presents new opportunities and test pilots for paid search advertising.
- Works with Marketing and Communications teams and partners to convert strategy and business plans into implementation plans. Supports monitoring of implemented strategies and regular review of business plan targets.
- Manages paid search campaigns aligned with campaign and business goals while ensuring adherence to the latest industry best practices.
- Manages large-scale budgets and ensures cost-effective strategies.
- Refines SEM processes for efficiency, targeting, and data accuracy.
- Stays updated on industry trends and integrates new strategies.
- Develops regular and detailed performance analyses, including performance efficiency along with establishing and measuring against baselines, benchmarks, and projections.
- Ensures accurate tracking and data reporting for clear insights.
- Prepares and defines comprehensive market and trend assessments or analyses that may include demand and investment forecasts, competitor analyses, risk assessments, and the research, monitoring, evaluation of key market trends.
- Responds timely, effectively, and appropriately to deliverables.
- Cultivates and maintains professional relationships with cross-functional team(s), sharing knowledge, time, and expertise.
Requirements:
Bachelor's degree in marketing, information technology, or digital marketing or a similar relevant major required.
At least four (4) years’ experience as a paid search marketer or in the paid search space highly preferred.
Certification(s) as a PPC/paid search specialist or strategist highly preferred.
Experience with Google Ads and Microsoft Ads highly preferred.
Experience with Search Ads 360 enterprise search management platform preferred.
Strong Microsoft Suite proficiency in Excel and PowerPoint required.
Skills/Experience Sought:
Passionate about marketing and search marketing.
Up-to-date knowledge of SEM platforms and trends.
Capacity to convert critical thinking into operational objectives and plans.
Detailed understanding of practically applying PPC marketing principles.
Ability to initiate, plan, design, implement, and monitor project(s).
Strong analytical skills and proficiency in data reporting.
Ability to provide and/or support a level of work excellence and accuracy; recognize and address flaws or errors that others may overlook.
Excellent multitasking and communication abilities.
Ability to demonstrate time management and priority setting skills.
Ability to balance multiple demands and manage complex and competing priorities.
Ability to work within tight timeframes and meet strict deadlines.
Collaborative and a standout colleague.
Driven to achieve results and make an impact.
Experience in the Healthcare vertical preferred.
Why work here?
In addition to providing an amazing benefits package that that includes generous paid time off and a 403(b), we take pride in hiring the best, most passionate employees. Our accomplished staff reflects the culturally and ethnically diverse community we serve. They are proof of our commitment to creating a dynamic, inclusive environment that fuels innovation.
: 10412
Working Title : Paid Search Strategist
Department : Digital Marketing Technology
Business Entity : Cedars-Sinai Medical Center
Job Category : Strategic Plan / Business Dev
Job Specialty : Strategic Planning
Overtime Status : EXEMPT
Primary Shift : Day
Shift Duration : 8 hour
Base Pay : $112,673.60 - $185,910.40
