Scheduled Hours
37.5
Position Summary
This position sits within the Strategic Insight Team and is a vital forward-looking role for the Olin Business School. The analyst will organize, and analyze data to recommend program-specific, promotions and target audiences, as well as identify relevant trends in the higher-education market. The role is responsible for providing data analysis, queries, and data drill downs on marketing campaigns across several channels. The analyst will also interpret results and prepare reports and presentations based on primary and secondary research, databases and other marketing information resources. They will be working alongside other analysts to provide performance and strategic insight for Olin Business School management.
Job Description
Primary Duties & Responsibilities:
Data Analysis
- Responsible for delivering data-driven insights and reporting that inform marketing, communication and reputation-building efforts on behalf of Washington University’s Olin Business School. As a core member of a broader analytics team, the Analyst will research, organize, and analyze data to identify trends and elevate insights related to building and enhancing connection with target audiences for university priorities.
- Identify trends and patterns in student behavior, recruitment, and retention.
- Develop Key Performance Indicators and track initiative performance relative to targets.
- Executes pre and post marketing campaign analysis and other analytics as necessary to determines the campaign Return-On-Investment (ROI).
- Apply qualitative and quantitative analysis in a variety of areas.
- Provide actionable insight—findings are ready to package in summaries and story format.
- Analyze contact engagement data for regional corporations to inform external engagement strategy.
- Support ad-hoc analytical requests.
Reporting and Communications
- Construct dashboard visualization techniques and translate the data to easily understood stories.
- Convert complex data findings into audience tailored summaries, tables, graphs, and data visualizations.
- Prepare reports and presentations to communicate findings and recommendations to stakeholders.
- Monitor and forecast marketing trends and identify opportunities for new initiatives and promotions.
- Support quick-turnaround ad hoc reporting requests.
Strategic Insight and Planning
- Recommend improvements to marketing campaigns and strategies based on data analysis.
- Support development, implementation, and performance tracking for marketing plans and strategies to achieve school goals.
- Collaborate with other departments to ensure alignment of marketing efforts.
Market Research
- Analyze research on prospective students, target audiences, and competitors.
- Gather information on market conditions, competitive benchmarking, student demographics, and preferences.
- Identify opportunities for new initiatives and promotions.
- Leverage research and analysis to develop prospective student profiles by program.
- Support market study design and administration.
Perform other duties as assigned.
Working Conditions:
Job Location/Working Conditions
Physical Effort
Equipment
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.
Required Qualifications
Education:
Bachelor’s degree or combination of education and/or experience may substitute for minimum education.
Certifications:
No specific certification is required for this position.
Work Experience:
Relevant Experience (3 Years)
Skills:
Not Applicable
Driver's License:
A driver's license is not required for this position.
More About This Job
Preferred Qualifications:
- Master’s degree in analytics or similar specialization.
- Three years or more of experience with marketing analytics tools, such as Google Analytics, Salesforce or other CRM systems, and social media analytics platforms.
- Three years or more of experience with business intelligence platforms (Tableau, Cognos, Power BI).
- Three years or more of demonstrated proficiency in data analysis and statistical techniques.
- Knowledge of best practices in data management, data hygiene, and overall data quality processes.
- Advanced Microsoft Excel skills including pivot tables, macros and vlookups.
- Marketing segmentation analysis experience.
- Experience in SEO, PPC, or email marketing.
- Experience in research methods preferred.
- Working knowledge of experimental design.
- SQL and Python experience.
Preferred Qualifications
Education:
Master's degree
Certifications:
No additional certification beyond what is stated in the Required Qualifications section.
Work Experience:
No additional work experience beyond what is stated in the Required Qualifications section.
Skills:
Adaptability, Analytical Thinking, Customer Service, Detail-Oriented, Employee Relationship Management, Hyper Text Markup Language (HTML), IBM Cognos Business Intelligence, Interpersonal Communication, Microsoft SharePoint, Microsoft SQL Server, Oral Communications, Project Administration, Stress Management, Tableau (Software), Teamwork, Written Communication
Grade
G12
Salary Range
$58,400.00 - $99,700.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
Questions
For frequently asked questions about the application process, please refer to our External Applicant FAQ.
Accommodation
If you are unable to use our online application system and would like an accommodation, please emailCandidateQuestions@wustl.eduor call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
Pre-Employment Screening
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Benefits Statement
Personal
Up to 22 days of vacation, 10 recognized holidays, and sick time.
Competitive health insurance packages with priority appointments and lower copays/coinsurance.
Take advantage of our free Metro transit U-Pass for eligible employees.
WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
Wellness
Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
Family
We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.
WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.
For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/
EEO Statement
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.Washington University is dedicated to building a community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
