Location Address:
2925 Chicago Ave
Loading Dock
Minneapolis, MN 55407-1321
Date Posted:
September 16, 2025
Department:
16000711 Mktg Stgy and Digital Mktg
Shift:
Day (United States of America)
Shift Length:
8 hour shift
Hours Per Week:
40
Union Contract:
Non-Union-NCT
Weekend Rotation:
None
Job Summary:
Allina Health is a not-for-profit health system that cares for individuals, families and communities throughout Minnesota and western Wisconsin. If you value putting patients first, consider a career at Allina Health. Our mission is to provide exceptional care as we prevent illness, restore health and provide comfort to all who entrust us with their care. This includes you and your loved ones. We are committed to providing whole person care, investing in your well-being, and enriching your career.
Key Position Details:
This position is responsible for managing allinahealth.org and Allina Health’s provider data management product. They provide team leadership and develop strategy to ensure a cohesive, brand-aligned online presence to advance the business objectives of Allina Health and drive a market-leading experience.
Responsibilities will include:
- Content Management, SEO & User Experience
- Team Leadership & Project Management
- Budget Management, Insights & Reporting
- Compliance
Additional Preferred Qualifications:
- 2-3 years of experience developing SEO strategy and SEO tools (e.g., Brightedge, Screaming Frog AHREFs), Google Analytics, Google Data Studio and PPC and social media platforms.
- 2-3 years of experience leading project teams.
- Proficiency in HTML, CSS, JavaScript
- Sitecore experience
- Knowledge of CRM systems (Salesforce, Pardot)
Position Details:
- 1.0 FTE (80 hours per two-week pay period)
- 8-hour day shifts
- No weekends
Job Description:
Leads the Campaign and Digital Marketing Team in developing, optimizing and tracking traditional and digital campaigns designed to advance business objectives of Allina Health.
Responsible for managing Allina’s media buying agency and the in-house development of leading-edge digital marketing and email campaigns, including budget management. Leads approach to campaign measurement, providing regular reporting on performance.
Principle Responsibilities
- Manages Media Buying – This position will manage Allina Health’s media buying agency with a focus on:
- Optimizes multi-million dollar budget against strategic priorities.
- Tracks and reports on key metrics.
- Developes leading edge approaches to activate the Allina Health brand through media.
- Manages Campaigns – This position is responsible for the holistic development, management, optimization and measurement of traditional and digital campaigns.
- Serves as a strategic advisor for Allina Health’s brand media by partnering with agency to buy and deploy.
- Leads the development of service line marketing campaigns, with a focus on precision digital channels and email.
- Manages large budgets and develops strategy for optimizing budget against strategic priorities.
- Manages Campaign Measurement and Reporting – This position will be responsible for measuring and analyzing campaign performance against budget and strategic objectives.
- Provides regular reporting to key stakeholders.
- Provides analysis and context, including benchmarks.
- Partners with Marketing Strategy and Brand leaders to understand and act on insights.
- Manages Digital Marketing
- Partners with marketing strategy team to develop digital marketing programs that drive business goals.
- Manages direct to consumer digital marketing platforms.
- Leads the creation of website landing pages and digital experience that drive consideration and demand.
- Other duties as assigned.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- 5+ years experience with media-buying agencies and common digital marketing channels and platforms
- 5+ years marketing strategy experience with experience in marketing leadership
Physical Demands
- Sedentary:
- Lifting weight up to 10 lbs. occasionally, negligible weight frequently
Pay Range
Pay Range: $49.10 to $67.93 per hourThe pay described reflects the base hiring pay range. Your starting rate would depend on a variety of factors including, but not limited to, your experience and education. Additional incentives may be available, including discretionary monetary bonuses, goal-based bonuses, and other financial incentives.
Benefit Summary
Allina Health believes the best way to provide safe and compassionate care for our patients is by nurturing the passion of those who care for them. That’s why we devote extraordinary resources to help you grow and thrive — not only as a professional but also as a whole person. When you join our team, you have access to a wealth of valuable employee benefits that support the total well-being — mind, body, spirit and community — of you and your family members.
Allina Health is all in on your well-being. Because well-being means something different to everyone, our award-winning program provides you with the resources you need to help you navigate your personal journey. This includes up to $100 in well-being dollars, dedicated well-being navigators, and many programs, activities, articles, videos, personal coaching and tools to support you on your journey.
In addition, Allina Health offers employee resources groups (ERGs) -- voluntary, employee-led groups that serve as a resource for members and organizations by fostering a diverse, inclusive workplace aligned with the organization's mission, values, goals, business practices, and objectives. Allina Health also engages employees in various community involvement and volunteering events.
Benefits include:
Medical/Dental
PTO/Time Away
Retirement Savings Plans
Life Insurance
Short-term/Long-term Disability
Paid Caregiver Leave
Voluntary Benefits (vision, legal, critical illness)
Tuition Reimbursement or Continuing Medical Education as applicable
Student Loan Support Benefits to navigate the Federal Public Service Loan Forgiveness Program
Allina Health is a 501(c)(3) eligible employer
*Benefit eligibility/offerings are determined by FTE and if you are represented by a union.
